Lecture and exhibition by Sam Jacob in MAK

Upon the invitation of MAK and departure the British designer and architect Sam Jacob on Tuesday April 13 will hold a lecture as well as open his exhibition „Duplicate Array“ in MAK Design Space.

In the lecture titled „London: The Right Kind of Wrong“ Sam Jacob is devoted to the question of why London is currently one of the most important centres for future-oriented design. He hereby proffers the theory that London’s pioneering role rests on a “cultural misunderstanding”: typical British design emerges through the absorption and transformation of foreign cultures – a mode of production that Jacob understands as a decidedly “false” but successful interpretation of the original cultural context. His examples extend from design and architecture history through to strategies of Punk, Pop, and Postmodernism. A similar eclectic approach is also evident in the approaches of the London Group FAT, of which Jacob is a founding member. The groups’ architectural concepts and design objects can be seen in the exhibition “Duplicate Array” in the MAK DESIGN SPACE.
Both lecture and exhibition will take place within the framework of the cooperation design> new strategies between MAK and departure which aims at establishing a new platform for future-oriented, innovative projects in the design field.